Lead From Within. Perform Without Limits.
Leadership Expert, TEDx Speaker & Author of Burn The Rules. Rewriting the Rules of Modern Leadership, helping you lead from within & turn presence into performance.
Book Chet for Speaking & TrainingTrusted by global organisations and the next generation of leaders.
What I Do
Training
Tailored programmes that shift behaviour and performance. Available CPD certified or not.
Speaking
High-impact keynotes that change how you and your people show up. Available CPD certified or not.Â
Coaching
Leadership & Performance Blueprint Coaching for individuals, executives, & organisations.
The Book
Burn The Rules: Â it's not just a book, it's bold leadership for today's world. For you to take total control.
For Organisations
Leadership that drives results across senior teams and future leaders.
Speaking and workshops built for your environment. Includes Leadership & Performance Blueprint Coaching for teams and senior leaders.
For Individuals
Learn and apply leadership tools that help you grow at any stage.
Read the book, watch short videos, join the newsletter. Includes 1:1 Leadership & Performance Blueprint Coaching built around your goals.
Burn the rules. Lead from within.
Leadership isn’t about control it’s about energy.
The energy you bring sets the tone for everything else.
When you change that, performance follows.
As seen on Tedx
Lead From Within Reprogramming Your Emotional Intelligence starts where logic ends and performance begins when you master your energy.
Watch the Talk
The 5 States of Optimisation
Every leader moves through five core states.
These states shape how you think, act, and perform at work and at home.
The States:
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Planning: How you manage yourself
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Productivity: How aware you are of your focus and energy
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People: How you read and respond to others
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Prospect: How you build and manage relationships
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Performance: How you grow personally and professionally
When one state drops, your performance drops.
When they work together, everything improves.
Sousan Chouka -
Director of Human Resources
Chet brought strong subject expertise and delivered sessions that linked leadership theory to practical application. Feedback was consistently positive, praising the content quality and interactive style. I recommend him as a results-driven training partner.
Richard Musson -
Director of Engineering
Chet improved how our leaders think and lead better decisions, stronger confidence, and higher accountability. Sessions were engaging, practical, and tailored to our team’s day-to-day pressures. We saw measurable improvements and I’d recommend him without hesitation.
Abdulaziz Abdulla Al-Saai -
Talent Development Manager
Feedback from our staff was consistently positive people praised Chet’s clarity and the relevance of his examples. He delivered high-quality training that supported professional development across the team. We’d recommend him to any organisation.
About Chet
I’ve spent two decades across corporate leadership and performance. I help people lead from within: real presence, clean energy, consistent performance. From a 180-mile ride to a third-degree black belt, discipline runs through my work and my life.
Read My Story
Burn The Rules: Lead From Within
Bestselling Award Winning Author. Available worldwide. Your guide to leading from within.
“You can’t lead a life that matters by following rules that don’t.” - ChetÂ
Get Your CopyThe story behind the book
I didn’t write this to teach leadership, I wrote it to question it.
Too many people follow rules that keep them small.
Ready to lead from within?
Speaking. Training. Coaching. Practical tools for modern leaders.
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